Description

Title: Senior Director, USA 

FLSA Status: Exempt

Supervisor: Vice President, GIE                                               

Location: USA-Remote

Department: Global Industry Engagement (GIE) 

Alt Work Eligibility: CWW-Y, Remote-Y    

Level: Sr. Director

The starting base pay range for this position is $135,000-$155,000.  Individual compensation will be commensurate with candidate's experience.  This position is eligible for full benefits, as well as the Senior Director level annual incentive bonus program.

Summary of Position:

The primary role of the Sr. Director, USA is to expand AVIXA’s engagement with the US professional audiovisual community and to grow and secure the Association’s relevance to the community within the parameters of the Association’s strategic plan.  This is a position of responsibility and leadership in the region, representing the AV Industry and AVIXA at events, tradeshows, giving presentations and holding executive business meetings.  This is also a role to maximize and grow volunteer engagements such as Councils and Committees in the US and promote worldwide. 

Major Duties & Responsibilities:

• Developing tactical business plans in the region.
• Identifying opportunities for the application of the Association’s existing programs and products. surfacing and evaluating local industry needs and determining the viability of the Association’s engagement in those issues.
• Establishing relationships with relevant local and regional organizations to extend the reach and brand recognition of the Association.
• Growing the Association’s membership, influence, and revenue in the region.
• Leading and developing a team across the US, including Member Services, Councils and Volunteer leadership groups.
• Working closely with the InfoComm Show team, AVIXA marketing and content teams for execution of all membership and councils-related events at the Show.
• Promoting AVIXA and the AV industry at events.
• Maximizing revenue growth across membership and related products and services for the optimum value to members and the Association.
• Maximizing partner relationships in US with groups such as AVUG and researching new partnerships to optimize membership and relevance of the industry, e.g. with IT / Broadcast AV groups and associations.

Planning

• Developing short and long-term business plans in conjunction with fellow regional Sr. Directors to secure the goals of the Association in the region.
• Working with local and regional industry advisory groups to identify needs and, when appropriate, developing programs to meet those needs as they support the Association’s strategic plan.

Financial 

• In conjunction with local staff, developing annual regional budget for executive and Board approval.
• Continuously monitoring financial performance and recommending and implementing necessary changes to meet budget objectives.
• Engaging with staff as necessary to ensure revenue and expense targets are met.

Development

• Identifying and engaging with in-kind organizations to expand brand awareness, develop cooperative relationships, and secure the long-term position of the Association in the market.
• Working with industry manufacturers and distributors to develop sponsorship and support of Association activities in the region.
• Identifying influential channel members and end users to develop as leaders within the region and globally.

Member Relationship and Services

• Working with fellow regional Sr. Directors, Member Services team and InfoComm to develop and manage key accounts.
• Working with staff to develop and support Advisory Groups and Councils in the region.
• Developing volunteerism within the membership to support and advance the mission of the Association.
• Monitoring, evaluating and adjusting regional programs and services as necessary to assure the quality of the offering. 

Marketing and Communications

• Working with the association’s marketing and communications group to develop product, pricing, and promotion models appropriate to the region.
  Representing AVIXA as the senior staff member in US to the industry and trade press.
  

Staff

• Supervising Regional Directors and Country Managers with authority to make personnel decisions within the reporting line.
• Developing goals for direct reports and providing feedback on progress toward those goals.
• Approving goals and feedback for direct report subordinates.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

Bachelor’s degree (B. A.) or equivalent strongly preferred

Experience Level:              

Minimum of 8 years’ related experience in the AV industry at a senior business development, commercial or sales level.  

Certifications:

CTS preferred, or equivalent technical and commercial knowledge of the AV industry
 

Other skills:

• To perform this job successfully, an individual should have a comprehensive understanding of AVIXA’s products, programs, and policies; possess a good understating of the industry’s technology, applications, and business models; understand the role of a trade association.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.  
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• To perform this job successfully, an individual must be capable of attending networking and tradeshow events requiring long periods of standing and traveling domestically and internationally.
• Expected travel—30% (mainly US plus annual ISE tradeshow in Barcelona)
   

Why You’ll Love Working Here:

• AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience. Learn more about us!
• The AV industry is truly inspiring, changing how people experience the world.
• We’re headquartered in Fairfax, VA but also have a widely distributed team. We recognize that talented people live all over the world.
• Our team likes to have fun and enjoy a good meal, even when we’re not together. We also expect everyone to have a strong opinion on whether a hot dog is a sandwich!
• Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.
• Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.
• It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)
• The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!

This description describes the general duties and responsibilities of the position.  It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.

EEO Policy Statement: “It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to age, race, color, religion, sex, national origin, disability, sexual orientation, or any other category protected by law.”